Financial Operations Dashboard

Your whole business on one screen. Verified by a human expert, every week.

Cash, margins, forecasts, ad performance, inventory, and fulfillment costs - pulled into one dashboard, reconciled to your actual books, and reviewed weekly by a senior e-commerce accountant. One place to look. Numbers you can trust.

See a sample dashboard →Talk with Phil →

The Problem

Scattered data. Different results for the same metrics. Maintaining your own Google Spreadsheet to try to understand it all.

Shopify analytics. Meta Ads Manager. The Faire portal. Your 3PL. QuickBooks. The bank. Each one is true in its own way - and none of them seem to agree. You fill the gap with gut instinct and increased risk.

The Difference

A dashboard is only as smart as its definitions.

Any software can pull numbers into charts. The hard part is what the numbers truly mean. Is shipping income real revenue or a pass-through? Are discounts actually hitting your margin math? Is that “sales” figure gross or net of returns?

We set every definition through one lens - margin discipline - so every number on the screen points at the same thing: what your cash and profit will do next. Then a senior accountant with 3-5 years of DTC experience verifies the data every week and tells you what changed and why it matters. Not a data feed. A reviewed report.

What's On It

Built around your unit economics.

We identify your core unit economics together, then build the dashboard around them. Typical views:

Weekly cash position, burn, and runway

Contribution margin by channel - DTC vs. Faire vs. B2B, side by side

Revenue flow from gross sales down to contribution margin - where every dollar goes

13-week cash forecast with your actual payout timing

Sales targets vs. actuals, with seasonality built in

Marketing metrics - MER, CAC, and ROAS

Site metrics - traffic, AOV, and conversion

A flash report that grades the week green / yellow / red - so you know in ten seconds whether to dig in

Enough information to make decisions on. Not enough to drown you.

How It Works

Live in 15 days.

Define.

We sit down with you and identify the handful of numbers your business actually runs on.

Build.

We connect your platforms and build the dashboard - one-time build, $1,900. (we walk through iterations until it's right)

Run.

Two Options - we manage and continue to update weekly for a low monthly cost or train your team how to do it in house.

Honest Fine Print

Works standalone. Better on clean books.

You can get the dashboard without any other Multiply service - we'll build it on your current data.

Security: access is limited to your team and ours.